EVOLVE Srl, with its head-office located in Fabriano (AN), trades and manufactures sportswear and accessories bearing the brand name BREMA. It was the sole importer and distributor of SHOEI branded Japanese motorcycling helmets, in the domestic market, from 1997 to July 2011.
Thanks to the e-Commerce polediffusion and Engine by polediffusion platforms, Evolve Srl offers companies complete e-Commerce outsourcing solutions.
The Evolve Srl head-office is found at Villa Miliani, in Fabriano: a building-complex dating back to the turn of the 18th century, made up of seven buildings; including a privately-owned villa, a church, two country-dwellings, hayloft, aviary and depots totaling roughly an area of 2,600 square meters. Situated in the middle of a 14 Ha area of land, the complex encloses an Italian sunken garden, one of few still preserved in the Marche region.
Founded by Bruno Gioli in 1969, BREMA (acronym of “Manufactures of Brescia” -“Bresciana Manifatture”) was the result of his passion for off-road motorcycling and the need for motorcycling products that lived up to his expectations.
BREMA was the first company to create an essential style in modern motorcycling attire.
The substitution of “conventional” materials, such as leather and “greased” cotton, opened the way to the creation of brand-new items that fully meet the technical demands of motorcycling lovers.
By 1970, BREMA fully understood the importance of “the breathability of materials”; subsequently producing a mix of cotton and polyester wind-jackets manufactured with highly transpiring and resistant fibers.
In 2000 Giovanni Barocci acquired the brand and added the first “travel collection” ever to the technical line, which has always represented the brand DNA.
In 2010 BREMA took a step further, and handed the management of the creative style line over to Roberto Menichetti.
The Brema brand philosophy has always been connected with the world of two wheels, from which it originated, and from which the current collections take inspiration: the former essential and modern style is now combined with contemporary design.
Brema has introduced relevant innovations in terms of safety and protection; it was the forerunner of removable protective pieces of clothing applied on the top of the garments, with the dual-task of embellishing the attire, while simultaneously offering more protection whenever necessary.
The insertion of an elastic band in trousers and jackets allowed for a never before known level of freedom in movement.
Nothing was left to chance; the garments were even stitched in a way, which made them more resistant!
“Innovation” refers not only to the garments technicality, wearability and design, but also to the use of colors; in a world where most garments were black, Brema decided to move from this “non-color” ‘ to red, blue, and yellow …… a real revolution.
In 2000, Giovanni Barocci, out of his desire to manufacture motorcycling garments, recalled the large logo found on the sleeves of the jackets, which characterized Brema garments in the seventies. After finding the owner, he acquired the brand and, in order to keep up with changes in the marketplace, decided to add the first travel collection to the technical line, which has always represented the brand DNA.
In 2010 Brema decided to take a step further in the physiologic evolution of its brand, and saw in Roberto Menichetti the right person to appoint as its Creative Director: his passion for motorcycling and his years of experience in working with famous brands that represent the best in fashion, and to put it in “motoring cycling terms”, were the right “engines” that drove the agreement.
In January 2012, Evolve Srl inaugurated its new multi-brand online store evolvediffusion.com, today known as polediffusion.com.
The concept of the project is “Living, Travelling”: two words that underline the ‘nomadic’ and metropolitan world in which we live in today.
Polediffusion.com is the online store that hosts select brands and addresses to a high profile clientele, offering a high class shopping park, where customers are stimulated by tempting offers that coincide with their ‘buying needs’.
With the Engine by Polediffusion project,, Evolve Srl makes available their purchasing know-how by supplying a “turnkey” e-Commerce platform to companies that wish to start their own mono-brand online store, which integrates into their own company site, with no development, start-up and management costs.
© 2013 EVOLVE Srl | Sede Legale: Frazione Cancelli 128 - Villa Miliani 60044 Fabriano (AN) - tel +39 0732 38 83 | P.I. 01223310424 | Reg. Impr. Ancona 19082 - Rea 117178 Ancona - Cap. Soc. € 300.000,00 i.v. - Privacy Policy - Credits
